PIFIZONE
INSIGHT: Identify a marketing opportunity for our global mobile data hotspot product PifiZone.com, that is both low cost and high yield.
IDEA: People are shocked at their mobile bill when they roam internationally. Build backlinks for "what is roaming".
IMPACT: Identified a keyword with over 1.5Million uniques per month in a market with no commercial competitors. Our traffic for that term has gone up 1200%.